Reef™ has blended the cool and casual attitude of the beach along with authentic, surf inspired designed products since 1984. Brothers Fernando and Santiago Aguerre used their entrepreneurial spirit and passion for surfing to create high quality, active lifestyle sandals. Their dedication, hard work and savvy marketing ideas has made Reef™ one of the leading surf brands in the world, offering surf clothing along with women's and kid's sandals.
Reef™ has the uncanny ability to mix fashion with beach life. Reef™ sandals and reef flip-flops are comfortable and supportive. One of their most popular sandals, the Reef™ J-Bay sandal, mixes recycled material with soft leather (with environmentally responsible production as opposed to toxic leather tanning) to give you comfort and a clean conscience. The Reef™ bikinis are flirty and cute with all the right ruffles, colors and tassels. Reef™ elevates its 2014 swimwear collection taking the Reef™ girl on a trip around the world. Its ‘Just Passing Through’ inspired line includes tribal prints, crochet pieces, and attention to detail. 2014 focuses on lush pink and blue water shades with tons of ethnic infused prints. Its extension of silhouettes goes from the traditional string bikini incorporating a basic solid color palette to the perfectly designed bralette for fashionable beach goer.
Although still abundant at Cocos Island and other relatively pristine sites, grey reef sharks are susceptible to localized depletion due to their slow reproductive rate, specific habitat requirements, and tendency to stay within a certain area. The IUCN has assessed the grey reef shark as Near Threatened; this shark is taken by multispecies fisheries in many parts of its range and used for various products such as shark fin soup and fishmeal. Another threat is the continuing degradation of coral reefs from human development. There is evidence of substantial declines in some populations. Anderson et al. (1998) reported, in the Chagos Archipelago, grey reef shark numbers in 1996 had fallen to 14% of 1970s levels. Robbins et al. (2006) found grey reef shark populations in Great Barrier Reef fishing zones had declined by 97% compared to no-entry zones (boats are not allowed). In addition, no-take zones (boats are allowed but fishing is prohibited) had the same levels of depletion as fishing zones, illustrating the severe effect of poaching. Projections suggested the shark population would fall to 0.1% of pre-exploitation levels within 20 years without additional conservation measures. One possible avenue for conservation is ecotourism, as grey reef sharks are suitable for shark-watching ventures, and profitable diving sites now enjoy protection in many countries, such as the Maldives.
In California, Reef Check helps ensure the long-term sustainability and health of the nearshore rocky reefs and kelp forests. Reef Check California volunteers are divers, fishermen, kayakers, surfers, boaters, and a wide range of Californians who take a proactive role in making sure that our nearshore ecosystems are healthy and well managed. We monitor rocky reefs inside and outside of California's marine protected areas (MPAs). We work with marine managers, researchers and the public to provide the scientific data needed to make informed, science-based decisions for the sustainable management and conservation of California's ocean environment. We would love your support, volunteer today!