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A profitable ecotourism industry has arisen around this species involving organized "shark feeds", in which groups of reef sharks are attracted to divers using bait. Some US$6,000,000 is spent annually on shark viewing in the Bahamas, where at some sites a single living Caribbean reef shark has a value between US$13,000 and US$40,000 (compared to a one-time value of US$50–60 for a dead shark).[14] This practice has drawn controversy, as opponents argue that the sharks may learn to associate humans with food, increasing the chances of a shark attack, and that the removal of reef fishes for bait may damage the local ecosystem. Conversely, proponents maintain that shark feeds contribute to conservation by incentivizing the protection of sharks and educating people about them. Thus far, there has been little evidence that shark feeds have increased the risk of attack in the surrounding area.[8][15] Shark feeding has been outlawed off the coast of Florida, but continues at other locations in the Caribbean.[4]

Although they only grow to about 1.6 to 3 meters (5 to 10 feet) in length, these sharks are the apex predators on the very delicate coral reefs. That means, around coral reefs, they are the top of the food chain. The significants of this goes largely unnoticed, but theWorld Wildlife Fund has classified the Reef Shark as one of the most important species on the entire planet!
Although they only grow to about 1.6 to 3 meters (5 to 10 feet) in length, these sharks are the apex predators on the very delicate coral reefs. That means, around coral reefs, they are the top of the food chain. The significants of this goes largely unnoticed, but theWorld Wildlife Fund has classified the Reef Shark as one of the most important species on the entire planet!
Reef Ambassadors are forever just passing through, crossing borders, taking in cultures, and exploring foreign shores. And now you can follow our ambassadors more closely, as we roll out a new monthly film series for 2016, showcasing their adventures in the best waves around the globe. This 10 Episode series will bring you along with our team to far off, exotic locales to iconic surf destinations.
Reef sandals have always blended the cool kids and casual dude attitude of the beach with a commitment to nurturing the lifestyle that follows. Reef is further defined by the elite class of athletes that represent Reef around the world, as well as their loyal base of Reef aficionados who identify with Reef's unique blend of surf, sensuality and irreverent sensibility. Yes, all of those words. At the core of the Reef sandals are authentic, stylish and comfort designed products that have been worn by millions of Reefers around the world since Reef originated in 1984.
The "hunch" threat display of the grey reef shark is the most pronounced and well-known agonistic display (a display directed towards competitors or threats) of any shark. Investigations of this behavior have been focused on the reaction of sharks to approaching divers, some of which have culminated in attacks. The display consists of the shark raising its snout, dropping its pectoral fins, arching its back, and curving its body laterally. While holding this posture, the shark swims with a stiff, exaggerated side-to-side motion, sometimes combined with rolls or figure-8 loops. The intensity of the display increases if the shark is more closely approached or if obstacles are blocking its escape routes, such as landmarks or other sharks. If the diver persists, the shark will either retreat or launch a rapid open-mouthed attack, slashing with its upper teeth.[3]
A reef is a bar of rock, sand, coral or similar material, lying beneath the surface of water. Many reefs result from abiotic processes (i.e. deposition of sand, wave erosion planing down rock outcrops, and other natural processes), but the best known reefs are the coral reefs of tropical waters developed through biotic processes dominated by corals and coralline algae.
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