Reef Ambassadors are forever just passing through, crossing borders, taking in cultures, and exploring foreign shores. And now you can follow our ambassadors more closely, as we roll out a new monthly film series for 2016, showcasing their adventures in the best waves around the globe. This 10 Episode series will bring you along with our team to far off, exotic locales to iconic surf destinations.
The Reef story started 25 years ago when two brothers from Argentina Fernando and Santiago Aguerre acted on an idea to produce high quality, comfortable yet stylish sandals. Inspired by their love of the California lifestyle and surfing culture, the brothers moved to California in the early 80's and found Reef sandals. With a tiny amount of start up capital of $4000 and after lots of hard work Reef is now widely considered to be the number one sandal brand in the world.
Reef™ has blended the cool and casual attitude of the beach along with authentic, surf inspired designed products since 1984. Brothers Fernando and Santiago Aguerre used their entrepreneurial spirit and passion for surfing to create high quality, active lifestyle sandals. Their dedication, hard work and savvy marketing ideas has made Reef™ one of the leading surf brands in the world, offering surf clothing along with women's and kid's sandals.
Reef's twenty year heritage traces back to two brothers from Argentina, who acted on a simple idea to create a high quality, active lifestyle sandal. From this once modest beginning, the Reef brand and the line of Reef sandals has grown too be one of the largest sandal manufacturers in the world, the Universe actually, and has now evolved into a full fledged apparel brand.
Tax-deductible donations made to Tetiaroa Society help fund critical conservation efforts, scientific research being conducted at our Ecostation, and education programs for the local schools. Your contribution also helps us advance what we are doing on Tetiaroa as a model for island/earth sustainability. We deeply appreciate your generosity and look forward to sharing our progress with you.
In older literature, the scientific name of this species was often given as C. menisorrah. The blacktail reef shark (C. wheeleri), native to the western Indian Ocean, is now regarded as the same species as the grey reef shark by most authors. It was originally distinguished from the grey reef shark by a white tip on the first dorsal fin, a shorter snout, and one fewer upper tooth row on each side. Based on morphological characters, vertebral counts, and tooth shapes, Garrick (1982) concluded the grey reef shark is most closely related to the silvertip shark (C. albimarginatus). This interpretation was supported by a 1992 allozyme phylogenetic analysis by Lavery.
Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women, as well as apparel for men that combines function and fashion for life on the road. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer. The brand is also well known for an ambassador program that supports some of the best wanderers and waveriders around the globe.
Although they only grow to about 1.6 to 3 meters (5 to 10 feet) in length, these sharks are the apex predators on the very delicate coral reefs. That means, around coral reefs, they are the top of the food chain. The significants of this goes largely unnoticed, but theWorld Wildlife Fund has classified the Reef Shark as one of the most important species on the entire planet!
Reef Industries, Inc. is delighted to announce that November 2017 will mark the celebration of its 60th year in business. Founded in November 1957 by the late William D. Cameron, Reef Industries, Inc. was built on the foundation of being a reliable source of custom plastic laminate needs for our customers. Over the years, new technologies and innovations produced a variety of manufacturing techniques ultimately developing a wide range of products and material grades. With the introduction of these new product lines, the corporate identity of Reef Industries, Inc. was adopted in 1976. There is no time more fitting than now to thank our valued customers for their loyalty and support.
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