Reef’s® 30-year heritage was born out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love of surf and beach culture, to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and they set up production in Sao Paulo Brazil in 1984, where they first produced the iconic sandal that made Reef the leader in open-toe footwear. 
The Caribbean reef shark infrequently attacks humans. In general, a shark attack on a human is behaviorally similar to an attack upon natural prey. A human is more susceptible to being attacked if the shark is cornered and feels that there is no escape route. In situations like these, the shark may rake the victim during the attack resulting in lacerations.
There is little evidence of territoriality in the grey reef shark; individuals will tolerate others of their species entering and feeding within their home ranges.[27] Off Hawaii, individuals may stay around the same part of the reef for up to three years,[28] while at Rangiroa, they regularly shift their locations by up to 15 km (9.3 mi).[27] Individual grey reef sharks at Enewetak become highly aggressive at specific locations, suggesting they may exhibit dominant behavior over other sharks in their home areas.[3]
The "hunch" threat display of the grey reef shark is the most pronounced and well-known agonistic display (a display directed towards competitors or threats) of any shark. Investigations of this behavior have been focused on the reaction of sharks to approaching divers, some of which have culminated in attacks. The display consists of the shark raising its snout, dropping its pectoral fins, arching its back, and curving its body laterally. While holding this posture, the shark swims with a stiff, exaggerated side-to-side motion, sometimes combined with rolls or figure-8 loops. The intensity of the display increases if the shark is more closely approached or if obstacles are blocking its escape routes, such as landmarks or other sharks. If the diver persists, the shark will either retreat or launch a rapid open-mouthed attack, slashing with its upper teeth.[3]
Like all sharks, the blacktip reef shark has exceptional sensory systems. From there keen sense of smell to having the ability to see in low light condition, these adaptation have made them prestige at tracking down there prey. Sharks also have an additional sixth sense where they can sense electromagnetic fields in the water. The ampullae of Lorenzini, located in the snout region, enable a shark to detect its prey without physically seeing it.
But another potential cause is that these sharks are skittish around people. So when too many people move into the area, the reef sharks flee to other coral reefs. Indeed, the researchers found far more sharks at small, isolated reefs than they expected. But this in itself is a danger to the reef sharks. With so many sharks concentrated in a small area, “if you really wanted to, you could fish out a few hundred sharks very easily,” said Friedlander.
Living in warm shallow waters often near coral reefs in the Western Atlantic, from Florida to Brazil, the Caribbean reef shark (Carcharhinus perezi) is the most abundant shark in the Caribbean. It feeds mostly on bony fishes and rarely attacks humans. Despite the shark's abundance in some regions, it has a high mortality rate from bycatch and is sought by commercial fisheries for its fins and meat. It is illegal to catch Caribbean reef sharks in U.S. waters. The International Union for the Conservation of Nature (IUCN) lists the species' status as "Near Threatened."
Are there so few reef sharks because of human activities such as fishing and finning, or were there never very many to start with? To answer this question, a team of marine biologists (which did not include Friedlander) decided to count reef sharks at coral reefs close and far to human settlements to better understand how humans impact their populations.
One useful definition distinguishes reefs from mounds as follows: Both are considered to be varieties of organosedimentary buildups – sedimentary features, built by the interaction of organisms and their environment, that have synoptic relief and whose biotic composition differs from that found on and beneath the surrounding sea floor. Reefs are held up by a macroscopic skeletal framework. Coral reefs are an excellent example of this kind. Corals and calcareous algae grow on top of one another and form a three-dimensional framework that is modified in various ways by other organisms and inorganic processes. By contrast, mounds lack a macroscopic skeletal framework (see stromatolite). Mounds are built by microorganisms or by organisms that don't grow a skeletal framework. A microbial mound might be built exclusively or primarily by cyanobacteria. Excellent examples of biostromes formed by cyanobacteria occur in the Great Salt Lake in Utah, and in Shark Bay on the coast of Western Australia.