A profitable ecotourism industry has arisen around this species involving organized "shark feeds", in which groups of reef sharks are attracted to divers using bait. Some US$6,000,000 is spent annually on shark viewing in the Bahamas, where at some sites a single living Caribbean reef shark has a value between US$13,000 and US$40,000 (compared to a one-time value of US$50–60 for a dead shark). This practice has drawn controversy, as opponents argue that the sharks may learn to associate humans with food, increasing the chances of a shark attack, and that the removal of reef fishes for bait may damage the local ecosystem. Conversely, proponents maintain that shark feeds contribute to conservation by incentivizing the protection of sharks and educating people about them. Thus far, there has been little evidence that shark feeds have increased the risk of attack in the surrounding area. Shark feeding has been outlawed off the coast of Florida, but continues at other locations in the Caribbean.
WWF works to preserve the coral habitats where reef sharks live through the creation and improved management of marine protected areas, elaboration of fisheries management plans, and the introduction of fishing bans to protect vulnerable species including reef sharks. WWF also promoted the understanding that communities can derive more economic value from reef sharks through tourism than through their capture. We support local communities to set up appropriate ecotourism systems and infrastructure to ensure well-managed and sustainable shark tourism operations.
Reef's twenty year heritage traces back to two brothers from Argentina, who acted on a simple idea to create a high quality, active lifestyle sandal. From this once modest beginning, the Reef brand and the line of Reef sandals has grown too be one of the largest sandal manufacturers in the world, the Universe actually, and has now evolved into a full fledged apparel brand.
These biotic reef types take on additional names depending upon how the reef lies in relation to the land, if any. Reef types include fringing reef, barrier reefs, as well as atolls. A fringing reef is a reef that is attached to an island. A barrier reef forms a calcareous barrier around an island resulting in a lagoon between the shore and the reef. An atoll is a ring reef with no land present. The reef front (ocean side) is a high energy locale whereas the internal lagoon will be at a lower energy with fine grained sediments.