Reef's twenty year heritage traces back to two brothers from Argentina, who acted on a simple idea to create a high quality, active lifestyle sandal. From this once modest beginning, the Reef brand and the line of Reef sandals has grown too be one of the largest sandal manufacturers in the world, the Universe actually, and has now evolved into a full fledged apparel brand.
Most observed displays by grey reef sharks have been in response to a diver (or submersible) approaching and following it from a few meters behind and above. They also perform the display towards moray eels, and in one instance towards a much larger great hammerhead (which subsequently withdrew). However, they have never been seen performing threat displays towards each other. This suggests the display is primarily a response to potential threats (i.e. predators) rather than competitors. As grey reef sharks are not territorial, they are speculated to be defending a critical volume of "personal space" around themselves. Compared to sharks from French Polynesia or Micronesia, grey reef sharks from the Indian Ocean and western Pacific are not as aggressive and less given to displaying.[3]
WWF works to preserve the coral habitats where reef sharks live through the creation and improved management of marine protected areas, elaboration of fisheries management plans, and the introduction of fishing bans to protect vulnerable species including reef sharks. WWF also promoted the understanding that communities can derive more economic value from reef sharks through tourism than through their capture. We support local communities to set up appropriate ecotourism systems and infrastructure to ensure well-managed and sustainable shark tourism operations.
The Black-tip Shark (Carcharhinus melanopterus) is a species of shark of the family Carcharhinidae, easily identified by the black tips of its fins, especially on the first dorsal fin and the caudal fin. It is one of the most abundant sharks in the tropical coral reefs of the Indian Ocean and Pacific Ocean. This species prefers shallow coastal waters and frequently exposes its first dorsal fin in these areas. Most Black-tipped Sharks live on reef margins and sandy bottoms, but they are also known to support brackish or freshwater environments. This species generally reaches a length of 1.6 m. Black-tip Sharks are sedentary and live in very small areas and may remain in the same area for several years. They are active predators of small bone fish, cephalopods and crustaceans, and are also known to feed on marine snakes and seabirds. The data collected concerning the life cycle of the Black-tip Shark are sometimes contradictory and there appear to be significant differences depending on the geographical location within the range of the species. Like other members of its family, this shark is viviparous and females give birth to between two and five young babies every two years, every year or sometimes twice a year. Indeed, according to its habitat the gestation period of this shark can be 7-9 months, 10-11 months or 16 months. Newborns live in coastal waters and in shallower waters than adults, often forming large groups in areas flooded by high tides. Shy and capricious, the Black-tip Shark is difficult to approach and rarely represents a danger to humans, unless it is excited by food. However, bathers in shallow waters can sometimes have their legs bitten by mistake. This shark is fished for its meat, fins and liver oil, but is not considered to be a commercially important species. The International Union for Conservation of Nature assessed the near threatened species. Although the species as a whole remains widespread and relatively common, overfishing of this shark and its slow rate of reproduction has led to its decline in a number of localities.

The Black-tip Shark (Carcharhinus melanopterus) is a species of shark of the family Carcharhinidae, easily identified by the black tips of its fins, especially on the first dorsal fin and the caudal fin. It is one of the most abundant sharks in the tropical coral reefs of the Indian Ocean and Pacific Ocean. This species prefers shallow coastal waters and frequently exposes its first dorsal fin in these areas. Most Black-tipped Sharks live on reef margins and sandy bottoms, but they are also known to support brackish or freshwater environments. This species generally reaches a length of 1.6 m. Black-tip Sharks are sedentary and live in very small areas and may remain in the same area for several years. They are active predators of small bone fish, cephalopods and crustaceans, and are also known to feed on marine snakes and seabirds. The data collected concerning the life cycle of the Black-tip Shark are sometimes contradictory and there appear to be significant differences depending on the geographical location within the range of the species. Like other members of its family, this shark is viviparous and females give birth to between two and five young babies every two years, every year or sometimes twice a year. Indeed, according to its habitat the gestation period of this shark can be 7-9 months, 10-11 months or 16 months. Newborns live in coastal waters and in shallower waters than adults, often forming large groups in areas flooded by high tides. Shy and capricious, the Black-tip Shark is difficult to approach and rarely represents a danger to humans, unless it is excited by food. However, bathers in shallow waters can sometimes have their legs bitten by mistake. This shark is fished for its meat, fins and liver oil, but is not considered to be a commercially important species. The International Union for Conservation of Nature assessed the near threatened species. Although the species as a whole remains widespread and relatively common, overfishing of this shark and its slow rate of reproduction has led to its decline in a number of localities.
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Although there are no active reef shark fisheries in the US Pacific, the reef sharks' disappearance could be caused by recreational fishing or illegal shark finning, which, combined, kill 26 million to 73 million sharks each year. Another possible explanation is that the reef sharks are starving. Their food sources, including coral reef fishes, are decreasing in number because of habitat destruction and human exploitation, and could be taking the sharks with them.
Reef sandals have always blended the cool kids and casual dude attitude of the beach with a commitment to nurturing the lifestyle that follows. Reef is further defined by the elite class of athletes that represent Reef around the world, as well as their loyal base of Reef aficionados who identify with Reef's unique blend of surf, sensuality and irreverent sensibility. Yes, all of those words. At the core of the Reef sandals are authentic, stylish and comfort designed products that have been worn by millions of Reefers around the world since Reef originated in 1984.
This species is commonly found in shallow waters on and near coral reefs and occasionally in brackish waters. Juveniles are typically found in extremely shallow water (±15 to 100 cm) inside lagoons, often swimming along the shoreline; adults typically occur on shallow parts of the forereef, often moving over the reef crest and onto the reef flat at flood tide. Individual adults inhabit a relatively small home range of ±2.5 km2 and appear to reside close to their home reef but occasionally cross deepwater channels between adjacent reefs.
Reef™ has blended the cool and casual attitude of the beach along with authentic, surf inspired designed products since 1984. Brothers Fernando and Santiago Aguerre used their entrepreneurial spirit and passion for surfing to create high quality, active lifestyle sandals. Their dedication, hard work and savvy marketing ideas has made Reef™ one of the leading surf brands in the world, offering surf clothing along with women's and kid's sandals.

Blacktip reef sharks, Carcharhinus melanopterus (Quoy and Gaimard, 1824), are small sharks measuring up to 1.8 m with short, bluntly-rounded snouts, oval eyes, and narrow-cusped teeth. They have 2 dorsal fins and no interdorsal ridges. Juveniles (< 70 cm) are yellow-brown on their dorsal (upper) sides, white on their ventral (under) sides; adults are brownish-gray and white, respectively. All their fins have conspicuous black or dark brown tips, and posterior (rear) dark edges on their pectoral fins and their upper lobe of their caudal (tail) fins. The prominent black tips of their first dorsal fin contrasts with a light band below it; a conspicuous dark band on their flanks which extends to their pelvic fins. Maximum weight: 24 kg; frequents depth ranges from the surface to 75 m.


Founded in 1996, the Reef Check Foundation exists to help preserve the oceans and reefs which are critical to our survival, yet are being destroyed. With headquarters in Los Angeles and volunteer teams in more than 90 countries and territories, Reef Check works to protect tropical coral reefs and California rocky reefs through education, research and conservation.
The "hunch" threat display of the grey reef shark is the most pronounced and well-known agonistic display (a display directed towards competitors or threats) of any shark. Investigations of this behavior have been focused on the reaction of sharks to approaching divers, some of which have culminated in attacks. The display consists of the shark raising its snout, dropping its pectoral fins, arching its back, and curving its body laterally. While holding this posture, the shark swims with a stiff, exaggerated side-to-side motion, sometimes combined with rolls or figure-8 loops. The intensity of the display increases if the shark is more closely approached or if obstacles are blocking its escape routes, such as landmarks or other sharks. If the diver persists, the shark will either retreat or launch a rapid open-mouthed attack, slashing with its upper teeth.[3]
One of Bermuda’s favorites, the Reefs Resort and Club is a classic retreat tucked along the island’s celebrated South Shore. Family-owned and operated by the Dodwells, their passion for island living is reflected in the love guests have for the resort and how often they return. Named #1 in the region by Conde Nast readers, this inviting hideaway perfectly captures the essence of Bermuda and the cherished traditions that make it a mecca for families, honeymooners and golf enthusiasts.
Social aggregation is well documented in grey reef sharks. In the northwestern Hawaiian Islands, large numbers of pregnant adult females have been observed slowly swimming in circles in shallow water, occasionally exposing their dorsal fins or backs. These groups last from 11:00 to 15:00, corresponding to peak daylight hours.[28] Similarly, at Sand Island off Johnston Atoll, females form aggregations in shallow water from March to June. The number of sharks per group differs from year to year. Each day, the sharks begin arriving at the aggregation area at 09:00, reaching a peak in numbers during the hottest part of the day in the afternoon, and dispersing by 19:00. Individual sharks return to the aggregation site every one to six days. These female sharks are speculated to be taking advantage of the warmer water to speed their growth or that of their embryos. The shallow waters may also enable them to avoid unwanted attention by males.[10]
The "hunch" threat display of the grey reef shark is the most pronounced and well-known agonistic display (a display directed towards competitors or threats) of any shark. Investigations of this behavior have been focused on the reaction of sharks to approaching divers, some of which have culminated in attacks. The display consists of the shark raising its snout, dropping its pectoral fins, arching its back, and curving its body laterally. While holding this posture, the shark swims with a stiff, exaggerated side-to-side motion, sometimes combined with rolls or figure-8 loops. The intensity of the display increases if the shark is more closely approached or if obstacles are blocking its escape routes, such as landmarks or other sharks. If the diver persists, the shark will either retreat or launch a rapid open-mouthed attack, slashing with its upper teeth.[3]
Are there so few reef sharks because of human activities such as fishing and finning, or were there never very many to start with? To answer this question, a team of marine biologists (which did not include Friedlander) decided to count reef sharks at coral reefs close and far to human settlements to better understand how humans impact their populations.

In California, Reef Check helps ensure the long-term sustainability and health of the nearshore rocky reefs and kelp forests. Reef Check California volunteers are divers, fishermen, kayakers, surfers, boaters, and a wide range of Californians who take a proactive role in making sure that our nearshore ecosystems are healthy and well managed. We monitor rocky reefs inside and outside of California's marine protected areas (MPAs). We work with marine managers, researchers and the public to provide the scientific data needed to make informed, science-based decisions for the sustainable management and conservation of California's ocean environment. We would love your support, volunteer today!
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