Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women, as well as apparel for men that combines function and fashion for life on the road. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer. The brand is also well known for an ambassador program that supports some of the best wanderers and waveriders around the globe.
Reef™ has blended the cool and casual attitude of the beach along with authentic, surf inspired designed products since 1984. Brothers Fernando and Santiago Aguerre used their entrepreneurial spirit and passion for surfing to create high quality, active lifestyle sandals. Their dedication, hard work and savvy marketing ideas has made Reef™ one of the leading surf brands in the world, offering surf clothing along with women's and kid's sandals.
Blacktip reef sharks, Carcharhinus melanopterus (Quoy and Gaimard, 1824), are small sharks measuring up to 1.8 m with short, bluntly-rounded snouts, oval eyes, and narrow-cusped teeth. They have 2 dorsal fins and no interdorsal ridges. Juveniles (< 70 cm) are yellow-brown on their dorsal (upper) sides, white on their ventral (under) sides; adults are brownish-gray and white, respectively. All their fins have conspicuous black or dark brown tips, and posterior (rear) dark edges on their pectoral fins and their upper lobe of their caudal (tail) fins. The prominent black tips of their first dorsal fin contrasts with a light band below it; a conspicuous dark band on their flanks which extends to their pelvic fins. Maximum weight: 24 kg; frequents depth ranges from the surface to 75 m.
The "hunch" threat display of the grey reef shark is the most pronounced and well-known agonistic display (a display directed towards competitors or threats) of any shark. Investigations of this behavior have been focused on the reaction of sharks to approaching divers, some of which have culminated in attacks. The display consists of the shark raising its snout, dropping its pectoral fins, arching its back, and curving its body laterally. While holding this posture, the shark swims with a stiff, exaggerated side-to-side motion, sometimes combined with rolls or figure-8 loops. The intensity of the display increases if the shark is more closely approached or if obstacles are blocking its escape routes, such as landmarks or other sharks. If the diver persists, the shark will either retreat or launch a rapid open-mouthed attack, slashing with its upper teeth.
Although they only grow to about 1.6 to 3 meters (5 to 10 feet) in length, these sharks are the apex predators on the very delicate coral reefs. That means, around coral reefs, they are the top of the food chain. The significants of this goes largely unnoticed, but theWorld Wildlife Fund has classified the Reef Shark as one of the most important species on the entire planet!
The International Union for Conservation of Nature (IUCN) has assessed the Caribbean reef shark as Near Threatened; its population has declined off Belize and Cuba from overfishing and exploitation continues in other regions. They are also threatened by the degradation and destruction of their coral reef habitat. Commercial fishing for this species is prohibited in United States waters. They are protected in the Bahamas due to their significance to ecotourism, as well as in a number of Marine Protected Areas (MPAs) off Brazil and elsewhere. However, enforcement against illegal fishing is lacking in some of these reserves, and many areas in which this species is abundant are not protected.
Reef's twenty year heritage traces back to two brothers from Argentina, who acted on a simple idea to create a high quality, active lifestyle sandal. From this once modest beginning, the Reef brand and the line of Reef sandals has grown too be one of the largest sandal manufacturers in the world, the Universe actually, and has now evolved into a full fledged apparel brand.
Reef Ambassadors are forever just passing through, crossing borders, taking in cultures, and exploring foreign shores. And now you can follow our ambassadors more closely, as we roll out a new monthly film series for 2016, showcasing their adventures in the best waves around the globe. This 10 Episode series will bring you along with our team to far off, exotic locales to iconic surf destinations.