Reef's twenty year heritage traces back to two brothers from Argentina, who acted on a simple idea to create a high quality, active lifestyle sandal. From this once modest beginning, the Reef brand and the line of Reef sandals has grown too be one of the largest sandal manufacturers in the world, the Universe actually, and has now evolved into a full fledged apparel brand.
Reef sandals have always blended the cool kids and casual dude attitude of the beach with a commitment to nurturing the lifestyle that follows. Reef is further defined by the elite class of athletes that represent Reef around the world, as well as their loyal base of Reef aficionados who identify with Reef's unique blend of surf, sensuality and irreverent sensibility. Yes, all of those words. At the core of the Reef sandals are authentic, stylish and comfort designed products that have been worn by millions of Reefers around the world since Reef originated in 1984.
Reef sharks play a major role in shaping Caribbean reef communities.  As the top predators of the reef and indicator species for marine ecosystems, they help maintain the delicate balance of marine life in reef environments.  Reef sharks are highly valued for their meat, leather, liver oil, and fishmeal, which make them prone to overfishing and targeting. Yet, their importance for the tourism industry makes them more valuable alive than dead. In 2011, Honduras declared its waters to be a permanent sanctuary for sharks, making fishing for these species completely forbidden.

In California, Reef Check helps ensure the long-term sustainability and health of the nearshore rocky reefs and kelp forests. Reef Check California volunteers are divers, fishermen, kayakers, surfers, boaters, and a wide range of Californians who take a proactive role in making sure that our nearshore ecosystems are healthy and well managed. We monitor rocky reefs inside and outside of California's marine protected areas (MPAs). We work with marine managers, researchers and the public to provide the scientific data needed to make informed, science-based decisions for the sustainable management and conservation of California's ocean environment. We would love your support, volunteer today!
Reef™ has the uncanny ability to mix fashion with beach life. Reef™ sandals and reef flip-flops are comfortable and supportive. One of their most popular sandals, the Reef™ J-Bay sandal, mixes recycled material with soft leather (with environmentally responsible production as opposed to toxic leather tanning) to give you comfort and a clean conscience. The Reef™ bikinis are flirty and cute with all the right ruffles, colors and tassels. Reef™ elevates its 2014 swimwear collection taking the Reef™ girl on a trip around the world. Its ‘Just Passing Through’ inspired line includes tribal prints, crochet pieces, and attention to detail. 2014 focuses on lush pink and blue water shades with tons of ethnic infused prints. Its extension of silhouettes goes from the traditional string bikini incorporating a basic solid color palette to the perfectly designed bralette for fashionable beach goer.
One of Bermuda’s favorites, the Reefs Resort and Club is a classic retreat tucked along the island’s celebrated South Shore. Family-owned and operated by the Dodwells, their passion for island living is reflected in the love guests have for the resort and how often they return. Named #1 in the region by Conde Nast readers, this inviting hideaway perfectly captures the essence of Bermuda and the cherished traditions that make it a mecca for families, honeymooners and golf enthusiasts.
The "hunch" threat display of the grey reef shark is the most pronounced and well-known agonistic display (a display directed towards competitors or threats) of any shark. Investigations of this behavior have been focused on the reaction of sharks to approaching divers, some of which have culminated in attacks. The display consists of the shark raising its snout, dropping its pectoral fins, arching its back, and curving its body laterally. While holding this posture, the shark swims with a stiff, exaggerated side-to-side motion, sometimes combined with rolls or figure-8 loops. The intensity of the display increases if the shark is more closely approached or if obstacles are blocking its escape routes, such as landmarks or other sharks. If the diver persists, the shark will either retreat or launch a rapid open-mouthed attack, slashing with its upper teeth.[3]
But another potential cause is that these sharks are skittish around people. So when too many people move into the area, the reef sharks flee to other coral reefs. Indeed, the researchers found far more sharks at small, isolated reefs than they expected. But this in itself is a danger to the reef sharks. With so many sharks concentrated in a small area, “if you really wanted to, you could fish out a few hundred sharks very easily,” said Friedlander.
Grey reef sharks were the first shark species known to perform a threat display, a stereotypical behavior warning that it is prepared to attack.[3] The display involves a "hunched" posture with characteristically dropped pectoral fins, and an exaggerated, side-to-side swimming motion. Grey reef sharks often do so if they are followed or cornered by divers to indicate they perceive a threat. This species has been responsible for a number of attacks on humans, so should be treated with caution, especially if they begin to display. They are caught in many fisheries and are susceptible to local population depletion due to their low reproduction rate and limited dispersal. As a result, the International Union for Conservation of Nature has assessed this species as Near Threatened.

Sandbar shark (C. plumbeus): The sandbar shark has a snout that is shorter than the width of its mouth and a large first dorsal fin originating over the axis of the pectoral fin (the Caribbean reef shark’s first dorsal fin is further from the head than the sandbar shark). Unlike the Caribbean reef shark, the sandbar shark has widely spaced non-overlapping dermal denticles that lack defined teeth on their free edges.
This species is taken by commercial and artisanal longline and gillnet fisheries throughout its range. It is valued for meat, leather, liver oil and fishmeal. The Caribbean reef shark is the most common shark landed in Colombia (accounting for 39% of the longline catch by occurrence), where it is utilized for its fins, oil and jaws (sold for ornamental purposes). In Belize, this species is mainly caught as bycatch on hook-and-line intended for groupers and snappers; the fins are sold to the lucrative Asian market and the meat sold in Belize, Mexico, and Guatemala to make "panades", a tortilla-like confection. A dedicated shark fishery operated in Belize from the mid-1900s to the early 1990s, until catches of all species saw dramatic declines.[1] The flesh of this species may contain high levels of methylmercury and other heavy metals.[4]

WWF works to preserve the coral habitats where reef sharks live through the creation and improved management of marine protected areas, elaboration of fisheries management plans, and the introduction of fishing bans to protect vulnerable species including reef sharks. WWF also promoted the understanding that communities can derive more economic value from reef sharks through tourism than through their capture. We support local communities to set up appropriate ecotourism systems and infrastructure to ensure well-managed and sustainable shark tourism operations.
Generally a coastal, shallow-water species, grey reef sharks are mostly found in depths of less than 60 m (200 ft).[11] However, they have been known to dive to 1,000 m (3,300 ft).[2] They are found over continental and insular shelves, preferring the leeward (away from the direction of the current) sides of coral reefs with clear water and rugged topography. They are frequently found near the drop-offs at the outer edges of the reef, particularly near reef channels with strong currents,[12] and less commonly within lagoons. On occasion, this shark may venture several kilometers out into the open ocean.[4][11]

Reef sharks play a major role in shaping Caribbean reef communities.  As the top predators of the reef and indicator species for marine ecosystems, they help maintain the delicate balance of marine life in reef environments.  Reef sharks are highly valued for their meat, leather, liver oil, and fishmeal, which make them prone to overfishing and targeting. Yet, their importance for the tourism industry makes them more valuable alive than dead. In 2011, Honduras declared its waters to be a permanent sanctuary for sharks, making fishing for these species completely forbidden.
Are there so few reef sharks because of human activities such as fishing and finning, or were there never very many to start with? To answer this question, a team of marine biologists (which did not include Friedlander) decided to count reef sharks at coral reefs close and far to human settlements to better understand how humans impact their populations.
The grey reef shark is native to the Indian and Pacific Oceans. In the Indian Ocean, it occurs from South Africa to India, including Madagascar and nearby islands, the Red Sea, and the Maldives. In the Pacific Ocean, it is found from southern China to northern Australia and New Zealand, including the Gulf of Thailand, the Philippines, and Indonesia.[4][9] This species has also been reported from numerous Pacific islands, including American Samoa, the Chagos Archipelago, Easter Island, Christmas Island, the Cook Islands, the Marquesas Islands, the Tuamotu Archipelago, Guam, Kiribati, the Marshall Islands, Micronesia, Nauru, New Caledonia, the Marianas Islands, Palau, the Pitcairn Islands, Samoa, the Solomon Islands, Tuvalu, the Hawaiian Islands and Vanuatu.[1]
Reef's twenty year heritage traces back to two brothers from Argentina, who acted on a simple idea to create a high quality, active lifestyle sandal. From this once modest beginning, the Reef brand and the line of Reef sandals has grown too be one of the largest sandal manufacturers in the world, the Universe actually, and has now evolved into a full fledged apparel brand.
The Caribbean Reef Shark is known to be relatively passive and typically doesn’t pose much of a threat to scuba divers, snorklers, swimmers, or other humans it comes into contact with. They actually tend to avoid human interaction entirely. As per theInternational Shark Attack Files, there have been 27 attacks documented since 1960, of which none have been fatal. Of those attacks, it’s believe that 4 of them were caused because the shark mistakenly thought the person was a food source. The rest of the attacks were provoked attacks such as sharks caught in fishing equipment biting the fisherman.
Blacktip reef sharks are viviparous with a yolk-sac placenta, with a gestation period about 10 months and litter size of 2-4 pups. Size at birth ranges from 33-52 cm. Males mature at about eight years of age and 95-105 cm in length; females mature at about 9 years old and a length of 93-110 cm. Courtship features the one or more males following closely behind a female. Reproductive behavior includes distinct pairing with embrace where the male grasps the female’s pectoral fin between his teeth and mates belly to belly. There is one breeding season in the central and western Pacific, but two seasons in the Indian Ocean. Females rest for 8-14 month between pregnancies to rebuild their energy stores. Blacktip reef sharks are preyed upon by other sharks and large groupers. The is a socially complex species that performs a variety of group behaviors.
The Caribbean Reef Shark also finds its food in the reefs such as bony fishes, large crustaceans and cephalopods. This shark is also known to feed on yellow sting-rays and eagle rays quite frequently. A unique feature of these predators is that they are capable of reverting or purging their own stomachs. This helps purge the parasites, mucus or any other objects on the stomach lining.
On the infrequent occasions when they swim in oceanic waters, grey reef sharks often associate with marine mammals or large pelagic fishes, such as sailfish (Istiophorus platypterus). There is an account of around 25 grey reef sharks following a large pod of bottlenose dolphins (Tursiops sp.), along with 25 silky sharks (C. falciformis) and a single silvertip shark.[13] Rainbow runners (Elagatis bipinnulata) have been observed rubbing against grey reef sharks, using the sharks' rough skin to scrape off parasites.[14]

In older literature, the scientific name of this species was often given as C. menisorrah.[5] The blacktail reef shark (C. wheeleri), native to the western Indian Ocean, is now regarded as the same species as the grey reef shark by most authors. It was originally distinguished from the grey reef shark by a white tip on the first dorsal fin, a shorter snout, and one fewer upper tooth row on each side.[6] Based on morphological characters, vertebral counts, and tooth shapes, Garrick (1982) concluded the grey reef shark is most closely related to the silvertip shark (C. albimarginatus).[7] This interpretation was supported by a 1992 allozyme phylogenetic analysis by Lavery.[8]
Reef Ambassadors are forever just passing through, crossing borders, taking in cultures, and exploring foreign shores. And now you can follow our ambassadors more closely, as we roll out a new monthly film series for 2016, showcasing their adventures in the best waves around the globe. This 10 Episode series will bring you along with our team to far off, exotic locales to iconic surf destinations.
×