Reef's twenty year heritage traces back to two brothers from Argentina, who acted on a simple idea to create a high quality, active lifestyle sandal. From this once modest beginning, the Reef brand and the line of Reef sandals has grown too be one of the largest sandal manufacturers in the world, the Universe actually, and has now evolved into a full fledged apparel brand.
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Reef™ has the uncanny ability to mix fashion with beach life. Reef™ sandals and reef flip-flops are comfortable and supportive. One of their most popular sandals, the Reef™ J-Bay sandal, mixes recycled material with soft leather (with environmentally responsible production as opposed to toxic leather tanning) to give you comfort and a clean conscience. The Reef™ bikinis are flirty and cute with all the right ruffles, colors and tassels. Reef™ elevates its 2014 swimwear collection taking the Reef™ girl on a trip around the world. Its ‘Just Passing Through’ inspired line includes tribal prints, crochet pieces, and attention to detail. 2014 focuses on lush pink and blue water shades with tons of ethnic infused prints. Its extension of silhouettes goes from the traditional string bikini incorporating a basic solid color palette to the perfectly designed bralette for fashionable beach goer.
The grey reef shark has a streamlined, moderately stout body with a long, blunt snout and large, round eyes. The upper and lower jaws each have 13 or 14 teeth (usually 14 in the upper and 13 in the lower). The upper teeth are triangular with slanted cusps, while the bottom teeth have narrower, erect cusps. The tooth serrations are larger in the upper jaw than in the lower. The first dorsal fin is medium-sized, and there is no ridge running between it and the second dorsal fin. The pectoral fins are narrow and falcate (sickle-shaped).
Blacktip reef sharks are fast, pursuit predators that prefer reef fishes, but also feeds on stingrays, crabs, mantis shrimps and other crustaceans, cephalopods, and other mollusks. In the Maldives, this species has been documented feeding cooperatively on small schooling fishes, herding them against the shore and feeding en masse. Feeds heavily on sea snakes in northern Australia. A large individual (1.6 m) was observed attacking a green sea turtle, Chelonia mydas, in North Male’ Atoll, Maldives.
Are there so few reef sharks because of human activities such as fishing and finning, or were there never very many to start with? To answer this question, a team of marine biologists (which did not include Friedlander) decided to count reef sharks at coral reefs close and far to human settlements to better understand how humans impact their populations.
Although still abundant at Cocos Island and other relatively pristine sites, grey reef sharks are susceptible to localized depletion due to their slow reproductive rate, specific habitat requirements, and tendency to stay within a certain area. The IUCN has assessed the grey reef shark as Near Threatened; this shark is taken by multispecies fisheries in many parts of its range and used for various products such as shark fin soup and fishmeal. Another threat is the continuing degradation of coral reefs from human development. There is evidence of substantial declines in some populations. Anderson et al. (1998) reported, in the Chagos Archipelago, grey reef shark numbers in 1996 had fallen to 14% of 1970s levels. Robbins et al. (2006) found grey reef shark populations in Great Barrier Reef fishing zones had declined by 97% compared to no-entry zones (boats are not allowed). In addition, no-take zones (boats are allowed but fishing is prohibited) had the same levels of depletion as fishing zones, illustrating the severe effect of poaching. Projections suggested the shark population would fall to 0.1% of pre-exploitation levels within 20 years without additional conservation measures. One possible avenue for conservation is ecotourism, as grey reef sharks are suitable for shark-watching ventures, and profitable diving sites now enjoy protection in many countries, such as the Maldives.
Blacktip reef sharks are regularly caught by inshore fisheries and are vulnerable to depletion because of their small litter sizes and long gestation periods. Traumatogenic. May become aggressive to spear fishers and are reported to bite people wading in shallow water. Generally marketed fresh (as fillet), may be dried, salted, smoked or frozen. Fins are valued for shark-fin soup; a market that is decimating shark populations worldwide. They are also sought for their liver as source of oil.
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In older literature, the scientific name of this species was often given as C. menisorrah. The blacktail reef shark (C. wheeleri), native to the western Indian Ocean, is now regarded as the same species as the grey reef shark by most authors. It was originally distinguished from the grey reef shark by a white tip on the first dorsal fin, a shorter snout, and one fewer upper tooth row on each side. Based on morphological characters, vertebral counts, and tooth shapes, Garrick (1982) concluded the grey reef shark is most closely related to the silvertip shark (C. albimarginatus). This interpretation was supported by a 1992 allozyme phylogenetic analysis by Lavery.
Reef sandals have always blended the cool kids and casual dude attitude of the beach with a commitment to nurturing the lifestyle that follows. Reef is further defined by the elite class of athletes that represent Reef around the world, as well as their loyal base of Reef aficionados who identify with Reef's unique blend of surf, sensuality and irreverent sensibility. Yes, all of those words. At the core of the Reef sandals are authentic, stylish and comfort designed products that have been worn by millions of Reefers around the world since Reef originated in 1984.
Sandbar shark (C. plumbeus): The sandbar shark has a snout that is shorter than the width of its mouth and a large first dorsal fin originating over the axis of the pectoral fin (the Caribbean reef shark’s first dorsal fin is further from the head than the sandbar shark). Unlike the Caribbean reef shark, the sandbar shark has widely spaced non-overlapping dermal denticles that lack defined teeth on their free edges.
Although there are no active reef shark fisheries in the US Pacific, the reef sharks' disappearance could be caused by recreational fishing or illegal shark finning, which, combined, kill 26 million to 73 million sharks each year. Another possible explanation is that the reef sharks are starving. Their food sources, including coral reef fishes, are decreasing in number because of habitat destruction and human exploitation, and could be taking the sharks with them.
Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women, as well as apparel for men that combines function and fashion for life on the road. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer. The brand is also well known for an ambassador program that supports some of the best wanderers and waveriders around the globe.
One useful definition distinguishes reefs from mounds as follows: Both are considered to be varieties of organosedimentary buildups – sedimentary features, built by the interaction of organisms and their environment, that have synoptic relief and whose biotic composition differs from that found on and beneath the surrounding sea floor. Reefs are held up by a macroscopic skeletal framework. Coral reefs are an excellent example of this kind. Corals and calcareous algae grow on top of one another and form a three-dimensional framework that is modified in various ways by other organisms and inorganic processes. By contrast, mounds lack a macroscopic skeletal framework (see stromatolite). Mounds are built by microorganisms or by organisms that don't grow a skeletal framework. A microbial mound might be built exclusively or primarily by cyanobacteria. Excellent examples of biostromes formed by cyanobacteria occur in the Great Salt Lake in Utah, and in Shark Bay on the coast of Western Australia.