Reef™ has blended the cool and casual attitude of the beach along with authentic, surf inspired designed products since 1984. Brothers Fernando and Santiago Aguerre used their entrepreneurial spirit and passion for surfing to create high quality, active lifestyle sandals. Their dedication, hard work and savvy marketing ideas has made Reef™ one of the leading surf brands in the world, offering surf clothing along with women's and kid's sandals.
Reef Industries, Inc. is delighted to announce that November 2017 will mark the celebration of its 60th year in business. Founded in November 1957 by the late William D. Cameron, Reef Industries, Inc. was built on the foundation of being a reliable source of custom plastic laminate needs for our customers. Over the years, new technologies and innovations produced a variety of manufacturing techniques ultimately developing a wide range of products and material grades. With the introduction of these new product lines, the corporate identity of Reef Industries, Inc. was adopted in 1976. There is no time more fitting than now to thank our valued customers for their loyalty and support.
Blacktip reef sharks are regularly caught by inshore fisheries and are vulnerable to depletion because of their small litter sizes and long gestation periods. Traumatogenic. May become aggressive to spear fishers and are reported to bite people wading in shallow water. Generally marketed fresh (as fillet), may be dried, salted, smoked or frozen. Fins are valued for shark-fin soup; a market that is decimating shark populations worldwide. They are also sought for their liver as source of oil.

Despite sharks being portrayed as notorious aggressive animals, very few incidents have involved blacktip reef sharks, none being fatal. Still the importance of an apex predator is vital to a balanced and healthy ecosystem. Unfortunately, this species is very susceptible to reef gill netting. And sharks all around continue to be threatened by fishing pressure resulting in a decrease in many shark populations.


These sharks prefer the shoreline from Florida to Brazil. This is where it gets the common name from. The tropical parts of the western Atlantic Ocean is home to this variety of sharks. Normally found on the outer edges of reefs, the Caribbean Reef Shark prefers to live in coral reefs and its shallow waters as well as continental shelves and insular shelves. These sharks are found quite commonly at a depth of about 100 feet (30 meters) and are known to dive to incredible depths of around 1250 feet (380 meters).
The Caribbean reef shark is found throughout tropical waters, particularly in the Caribbean Sea. This shark’s range includes Florida, Bermuda, the northern Gulf of Mexico, Yucatan, Cuba, Jamaica, Bahamas, Mexico, Puerto Rico, Colombia, Venezuela, and Brazil. It is one of the most abundant sharks around the Bahamas and the Antilles. Although Caribbean reef sharks are found near reefs in southern Florida, surveys using long-line gear off the east coast of Florida reveal that Caribbean reef sharks are extremely rare north of the Florida Keys.
A profitable ecotourism industry has arisen around this species involving organized "shark feeds", in which groups of reef sharks are attracted to divers using bait. Some US$6,000,000 is spent annually on shark viewing in the Bahamas, where at some sites a single living Caribbean reef shark has a value between US$13,000 and US$40,000 (compared to a one-time value of US$50–60 for a dead shark).[14] This practice has drawn controversy, as opponents argue that the sharks may learn to associate humans with food, increasing the chances of a shark attack, and that the removal of reef fishes for bait may damage the local ecosystem. Conversely, proponents maintain that shark feeds contribute to conservation by incentivizing the protection of sharks and educating people about them. Thus far, there has been little evidence that shark feeds have increased the risk of attack in the surrounding area.[8][15] Shark feeding has been outlawed off the coast of Florida, but continues at other locations in the Caribbean.[4]

Reef’s® 30-year heritage was born out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love of surf and beach culture, to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and they set up production in Sao Paulo Brazil in 1984, where they first produced the iconic sandal that made Reef the leader in open-toe footwear. 

Tax-deductible donations made to Tetiaroa Society help fund critical conservation efforts, scientific research being conducted at our Ecostation, and education programs for the local schools. Your contribution also helps us advance what we are doing on Tetiaroa as a model for island/earth sustainability. We deeply appreciate your generosity and look forward to sharing our progress with you.


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