The Reef story started 25 years ago when two brothers from Argentina Fernando and Santiago Aguerre acted on an idea to produce high quality, comfortable yet stylish sandals. Inspired by their love of the California lifestyle and surfing culture, the brothers moved to California in the early 80's and found Reef sandals. With a tiny amount of start up capital of $4000 and after lots of hard work Reef is now widely considered to be the number one sandal brand in the world.
There is a variety of biotic reef types, including oyster reefs and sponge reefs, but the most massive and widely distributed are tropical coral reefs. Although corals are major contributors to the framework and bulk material comprising a coral reef; the organisms most responsible for reef growth against the constant assault from ocean waves are calcareous algae, especially, although not entirely, coralline algae.