Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women, as well as apparel for men that combines function and fashion for life on the road. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer. The brand is also well known for an ambassador program that supports some of the best wanderers and waveriders around the globe.
The International Union for Conservation of Nature (IUCN) has assessed the Caribbean reef shark as Near Threatened; its population has declined off Belize and Cuba from overfishing and exploitation continues in other regions. They are also threatened by the degradation and destruction of their coral reef habitat. Commercial fishing for this species is prohibited in United States waters. They are protected in the Bahamas due to their significance to ecotourism, as well as in a number of Marine Protected Areas (MPAs) off Brazil and elsewhere. However, enforcement against illegal fishing is lacking in some of these reserves, and many areas in which this species is abundant are not protected.
The Caribbean reef shark is a viviparous species, meaning its developing embryos are nourished via a placental connection. The litters average four to six pups. Although this shark’s reproduction has not been studied in the northern hemisphere, but to the south, parturition occurs during the Amazon summer of November to December. Pregnant females are often found to have biting scars from males on the sides of their bodies, due to the aggressive behaviors of males during mating. Gestation is believed to take approximately one year. A pregnant female with biting scars and wounds on the sides of her body, taken off the coast of north-northeastern Brazil, carried four near-term embryos. One was a 27.5 in. (700 mm) long male and three were females measuring 27.0 in. (685 mm), 27.4 in. (697 mm), and 27.7 in. (704 mm) in length. Because she was carrying near-term embryos, it is postulated that this area may be a pupping ground. Although such captures have shed light on the topic, relatively little is known about the reproduction of the Caribbean reef shark. Much information has been obtained from a pregnant female carrying four near-term embryos off the coast of northeastern Brazil. This female had scars and wounds on her side. Because the shark carried near-term embryos, it is postulated that this area may be a pupping ground.
Blacktip reef sharks are regularly caught by inshore fisheries and are vulnerable to depletion because of their small litter sizes and long gestation periods. Traumatogenic. May become aggressive to spear fishers and are reported to bite people wading in shallow water. Generally marketed fresh (as fillet), may be dried, salted, smoked or frozen. Fins are valued for shark-fin soup; a market that is decimating shark populations worldwide. They are also sought for their liver as source of oil.