Reef™ has blended the cool and casual attitude of the beach along with authentic, surf inspired designed products since 1984. Brothers Fernando and Santiago Aguerre used their entrepreneurial spirit and passion for surfing to create high quality, active lifestyle sandals. Their dedication, hard work and savvy marketing ideas has made Reef™ one of the leading surf brands in the world, offering surf clothing along with women's and kid's sandals.
The Caribbean Reef Shark also finds its food in the reefs such as bony fishes, large crustaceans and cephalopods. This shark is also known to feed on yellow sting-rays and eagle rays quite frequently. A unique feature of these predators is that they are capable of reverting or purging their own stomachs. This helps purge the parasites, mucus or any other objects on the stomach lining.

A heavy-bodied shark with a "typical" streamlined shape, the Caribbean reef shark is difficult to distinguish from other large requiem shark species. It usually measures 2–2.5 m (6.6–8.2 ft) long; the maximum recorded length is 3 m (9.8 ft) and the maximum reported weight is 70 kg (150 lb).[5][6] The coloration is dark gray or gray-brown above and white or white-yellow below, with an inconspicuous white band on the flanks. The fins are not prominently marked, and the undersides of the paired fins, the anal fin, and the lower lobe of the caudal fin are dusky.[2][4]

Like all sharks, the blacktip reef shark has exceptional sensory systems. From there keen sense of smell to having the ability to see in low light condition, these adaptation have made them prestige at tracking down there prey. Sharks also have an additional sixth sense where they can sense electromagnetic fields in the water. The ampullae of Lorenzini, located in the snout region, enable a shark to detect its prey without physically seeing it.

The Caribbean reef shark is a viviparous species, meaning its developing embryos are nourished via a placental connection. The litters average four to six pups. Although this shark’s reproduction has not been studied in the northern hemisphere, but to the south, parturition occurs during the Amazon summer of November to December. Pregnant females are often found to have biting scars from males on the sides of their bodies, due to the aggressive behaviors of males during mating. Gestation is believed to take approximately one year. A pregnant female with biting scars and wounds on the sides of her body, taken off the coast of north-northeastern Brazil, carried four near-term embryos. One was a 27.5 in. (700 mm) long male and three were females measuring 27.0 in. (685 mm), 27.4 in. (697 mm), and 27.7 in. (704 mm) in length. Because she was carrying near-term embryos, it is postulated that this area may be a pupping ground. Although such captures have shed light on the topic, relatively little is known about the reproduction of the Caribbean reef shark. Much information has been obtained from a pregnant female carrying four near-term embryos off the coast of northeastern Brazil. This female had scars and wounds on her side. Because the shark carried near-term embryos, it is postulated that this area may be a pupping ground.
Measuring up to 3 m (9.8 ft) long, the Caribbean reef shark is one of the largest apex predators in the reef ecosystem, feeding on a variety of fishes and cephalopods. They have been documented resting motionless on the sea bottom or inside caves, unusual behavior for an active-swimming shark. If threatened, it may perform a threat display in which it frequently changes direction and dips its pectoral fins. Like other requiem sharks, it is viviparous with females giving birth to 4–6 young every other year. Caribbean reef sharks are of some importance to fisheries as a source of meat, leather, liver oil, and fishmeal, but recently they have become more valuable as an ecotourist attraction. In the Bahamas and elsewhere, bait is used to attract them to groups of divers in controversial "shark feedings". This species is responsible for a small number of attacks on humans. The shark attacks usually happen in spring and summer.
The "hunch" threat display of the grey reef shark is the most pronounced and well-known agonistic display (a display directed towards competitors or threats) of any shark. Investigations of this behavior have been focused on the reaction of sharks to approaching divers, some of which have culminated in attacks. The display consists of the shark raising its snout, dropping its pectoral fins, arching its back, and curving its body laterally. While holding this posture, the shark swims with a stiff, exaggerated side-to-side motion, sometimes combined with rolls or figure-8 loops. The intensity of the display increases if the shark is more closely approached or if obstacles are blocking its escape routes, such as landmarks or other sharks. If the diver persists, the shark will either retreat or launch a rapid open-mouthed attack, slashing with its upper teeth.[3]
Reef’s® 30-year heritage was born out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love of surf and beach culture, to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and they set up production in Sao Paulo Brazil in 1984, where they first produced the iconic sandal that made Reef the leader in open-toe footwear. 
Every year, Reef Check trains thousands of citizen scientist divers who volunteer to survey the health of coral reefs around the world, and rocky reef ecosystems along the entire coast of California. The results are used to improve the management of these critically important natural resources. Reef Check programs provide ecologically sound and economically sustainable solutions to save reefs, by creating partnerships among community volunteers, government agencies, businesses, universities and other nonprofits.
Like all sharks, the blacktip reef shark has exceptional sensory systems. From there keen sense of smell to having the ability to see in low light condition, these adaptation have made them prestige at tracking down there prey. Sharks also have an additional sixth sense where they can sense electromagnetic fields in the water. The ampullae of Lorenzini, located in the snout region, enable a shark to detect its prey without physically seeing it.
Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women, as well as apparel for men that combines function and fashion for life on the road. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer. The brand is also well known for an ambassador program that supports some of the best wanderers and waveriders around the globe.

Reef sharks play a major role in shaping Caribbean reef communities.  As the top predators of the reef and indicator species for marine ecosystems, they help maintain the delicate balance of marine life in reef environments.  Reef sharks are highly valued for their meat, leather, liver oil, and fishmeal, which make them prone to overfishing and targeting. Yet, their importance for the tourism industry makes them more valuable alive than dead. In 2011, Honduras declared its waters to be a permanent sanctuary for sharks, making fishing for these species completely forbidden.
While scientists are still trying to determine exactly how many of theses species exist, we do know that many of these sharks lose their lives from getting caught in fishing nets. Not only does it significantly reduce their population, it compromises the fragile ecosystem around coral reefs. Many new laws and regulations are being put into place to protect this ever important fish.
The Caribbean reef shark is a viviparous species, meaning its developing embryos are nourished via a placental connection. The litters average four to six pups. Although this shark’s reproduction has not been studied in the northern hemisphere, but to the south, parturition occurs during the Amazon summer of November to December. Pregnant females are often found to have biting scars from males on the sides of their bodies, due to the aggressive behaviors of males during mating. Gestation is believed to take approximately one year. A pregnant female with biting scars and wounds on the sides of her body, taken off the coast of north-northeastern Brazil, carried four near-term embryos. One was a 27.5 in. (700 mm) long male and three were females measuring 27.0 in. (685 mm), 27.4 in. (697 mm), and 27.7 in. (704 mm) in length. Because she was carrying near-term embryos, it is postulated that this area may be a pupping ground. Although such captures have shed light on the topic, relatively little is known about the reproduction of the Caribbean reef shark. Much information has been obtained from a pregnant female carrying four near-term embryos off the coast of northeastern Brazil. This female had scars and wounds on her side. Because the shark carried near-term embryos, it is postulated that this area may be a pupping ground.
In California, Reef Check helps ensure the long-term sustainability and health of the nearshore rocky reefs and kelp forests. Reef Check California volunteers are divers, fishermen, kayakers, surfers, boaters, and a wide range of Californians who take a proactive role in making sure that our nearshore ecosystems are healthy and well managed. We monitor rocky reefs inside and outside of California's marine protected areas (MPAs). We work with marine managers, researchers and the public to provide the scientific data needed to make informed, science-based decisions for the sustainable management and conservation of California's ocean environment. We would love your support, volunteer today!
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