Reef™ has blended the cool and casual attitude of the beach along with authentic, surf inspired designed products since 1984. Brothers Fernando and Santiago Aguerre used their entrepreneurial spirit and passion for surfing to create high quality, active lifestyle sandals. Their dedication, hard work and savvy marketing ideas has made Reef™ one of the leading surf brands in the world, offering surf clothing along with women's and kid's sandals.
My home in the coral reefs is being damaged by ocean acidification—which occurs when the ocean absorbs carbon and becomes acidified. I love living among thriving reefs, but increasing acidification degrades the physical structure of these reefs, putting my habitat and food supply at risk. This affects all the creatures living among the reef—not just my team of fellow blacktip reef sharks.
Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women, as well as apparel for men that combines function and fashion for life on the road. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer. The brand is also well known for an ambassador program that supports some of the best wanderers and waveriders around the globe.
There is a variety of biotic reef types, including oyster reefs and sponge reefs, but the most massive and widely distributed are tropical coral reefs. Although corals are major contributors to the framework and bulk material comprising a coral reef; the organisms most responsible for reef growth against the constant assault from ocean waves are calcareous algae, especially, although not entirely, coralline algae.