Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women, as well as apparel for men that combines function and fashion for life on the road. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer. The brand is also well known for an ambassador program that supports some of the best wanderers and waveriders around the globe.
Tax-deductible donations made to Tetiaroa Society help fund critical conservation efforts, scientific research being conducted at our Ecostation, and education programs for the local schools. Your contribution also helps us advance what we are doing on Tetiaroa as a model for island/earth sustainability. We deeply appreciate your generosity and look forward to sharing our progress with you.
This sturdy shark is abundant in the Caribbean, and because of its average features, is often confused with other requiem sharks. Usually growing 6.5 to 10 feet long, these are the apex predator of their food web. They have been found ‘sleeping’ in caves and on the ocean floor, behavior that is still unexplained. There has been concern over eating these sharks because of the build-up of toxins in their flesh, but now they are valued for tourism more than food, which brings its own safety issues.
But another potential cause is that these sharks are skittish around people. So when too many people move into the area, the reef sharks flee to other coral reefs. Indeed, the researchers found far more sharks at small, isolated reefs than they expected. But this in itself is a danger to the reef sharks. With so many sharks concentrated in a small area, “if you really wanted to, you could fish out a few hundred sharks very easily,” said Friedlander.

A reef is a bar of rock, sand, coral or similar material, lying beneath the surface of water. Many reefs result from abiotic processes (i.e. deposition of sand, wave erosion planing down rock outcrops, and other natural processes), but the best known reefs are the coral reefs of tropical waters developed through biotic processes dominated by corals and coralline algae.

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