With more than 60 years of experience in manufacturing and fabricating flexible plastic laminates, Reef Industries has the expertise in helping customers tackle the challenges they face when needing solutions to safeguard and prolong the service life of their investments. From protecting equipment during outdoor storage to ensuring buried utilities are protected from accidental dig-ins, Reef Industries provides customers with dependable and proven high-quality materials for long-term performance.
Reef Ambassadors are forever just passing through, crossing borders, taking in cultures, and exploring foreign shores. And now you can follow our ambassadors more closely, as we roll out a new monthly film series for 2016, showcasing their adventures in the best waves around the globe. This 10 Episode series will bring you along with our team to far off, exotic locales to iconic surf destinations.
Grey reef sharks are fast-swimming, agile predators that feed primarily on free-swimming bony fishes and cephalopods. Their aggressive demeanor enables them to dominate many other shark species on the reef, despite their moderate size. Many grey reef sharks have a home range on a specific area of the reef, to which they continually return. However, they are social rather than territorial. During the day, these sharks often form groups of five to 20 individuals near coral reef drop-offs, splitting up in the evening as the sharks begin to hunt. Adult females also form groups in very shallow water, where the higher water temperature may accelerate their growth or that of their unborn young. Like other members of its family, the grey reef shark is viviparous, meaning the mother nourishes her embryos through a placental connection. Litters of one to six pups are born every other year.
Adults begin to reproduce once they attain a size of 2 to 3 meters (female) or 1.5 to 1.7 meters (male). They reproduce once per year but childbirth is biennial since the females get pregnant every other year. The reproduction method is Viviparous which means the pups develop inside of the mother. There is evidence that the reproduction method is aggressive and violent since many female Caribbean Reef Sharks have been found with deep wounds on their sides during mating season. These wounds are caused by bites and heal in time leaving large and highly visible scars.
Like many sharks, the Caribbean reef shark mainly eats bony fishes. The shark uses six keen senses to locate its prey: olfactory, visual, tactile (including water vibration sensitivity through a lateralis canal system), auditory, gustatory, and electric reception. The Caribbean reef shark is especially adapted to detecting low frequency sounds (indicative of a struggling fish nearby).
This species is taken by commercial and artisanal longline and gillnet fisheries throughout its range. It is valued for meat, leather, liver oil and fishmeal. The Caribbean reef shark is the most common shark landed in Colombia (accounting for 39% of the longline catch by occurrence), where it is utilized for its fins, oil and jaws (sold for ornamental purposes). In Belize, this species is mainly caught as bycatch on hook-and-line intended for groupers and snappers; the fins are sold to the lucrative Asian market and the meat sold in Belize, Mexico, and Guatemala to make "panades", a tortilla-like confection. A dedicated shark fishery operated in Belize from the mid-1900s to the early 1990s, until catches of all species saw dramatic declines.[1] The flesh of this species may contain high levels of methylmercury and other heavy metals.[4]

Reef’s® 30-year heritage was born out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love of surf and beach culture, to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and they set up production in Sao Paulo Brazil in 1984, where they first produced the iconic sandal that made Reef the leader in open-toe footwear. 
Reef's twenty year heritage traces back to two brothers from Argentina, who acted on a simple idea to create a high quality, active lifestyle sandal. From this once modest beginning, the Reef brand and the line of Reef sandals has grown too be one of the largest sandal manufacturers in the world, the Universe actually, and has now evolved into a full fledged apparel brand.
Socially, they are mostly loners unless living in a threatening ecosystem. These are the first and the only species of sharks that are known to “sleep” on the ocean floor or within reef caves. It is believed that these sharks are not actually sleeping but merely resting. These sharks have actually been given the nickname “sleeping sharks” because of their habit of lying motionless at the sea bottom. This is a somewhat unusual and unique behavior of these sharks.

The snout is rather short, broad, and rounded, without prominent flaps of skin beside the nostrils. The eyes are large and circular, with nictitating membranes (protective third eyelids). There are 11–13 tooth rows in either half of both jaws. The teeth have broad bases, serrated edges, and narrow cusps; the front 2–4 teeth on each side are erect and the others increasingly oblique. The five pairs of gill slits are moderately long, with the third gill slit over the origin of the pectoral fins.[4] The first dorsal fin is high and falcate (sickle-shaped). There is a low interdorsal ridge running behind it to the second dorsal fin, which is relatively large with a short free rear tip. The origin of the first dorsal fin lies over or slightly forward of the free rear tips of the pectoral fins, and that of the second dorsal fin lies over or slightly forward of the anal fin. The pectoral fins are long and narrow, tapering to a point.[2] The dermal denticles are closely spaced and overlapping, each with five (sometimes seven in large individuals) horizontal low ridges leading to marginal teeth.[4]

Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women, as well as apparel for men that combines function and fashion for life on the road. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer. The brand is also well known for an ambassador program that supports some of the best wanderers and waveriders around the globe.
The grey reef shark (Carcharhinus amblyrhynchos, sometimes misspelled amblyrhynchus or amblyrhinchos)[2] is a species of requiem shark, in the family Carcharhinidae. One of the most common reef sharks in the Indo-Pacific, it is found as far east as Easter Island and as far west as South Africa. This species is most often seen in shallow water near the drop-offs of coral reefs. The grey reef shark has the typical "reef shark" shape, with a broad, round snout and large eyes. This species can be distinguished from similar species by the plain or white-tipped first dorsal fin, the dark tips on the other fins, the broad, black rear margin on the tail fin, and the lack of a ridge between the dorsal fins. Most individuals are less than 1.9 m (6.2 ft) long.
Are there so few reef sharks because of human activities such as fishing and finning, or were there never very many to start with? To answer this question, a team of marine biologists (which did not include Friedlander) decided to count reef sharks at coral reefs close and far to human settlements to better understand how humans impact their populations.
Reef sandals have always blended the cool kids and casual dude attitude of the beach with a commitment to nurturing the lifestyle that follows. Reef is further defined by the elite class of athletes that represent Reef around the world, as well as their loyal base of Reef aficionados who identify with Reef's unique blend of surf, sensuality and irreverent sensibility. Yes, all of those words. At the core of the Reef sandals are authentic, stylish and comfort designed products that have been worn by millions of Reefers around the world since Reef originated in 1984.
A profitable ecotourism industry has arisen around this species involving organized "shark feeds", in which groups of reef sharks are attracted to divers using bait. Some US$6,000,000 is spent annually on shark viewing in the Bahamas, where at some sites a single living Caribbean reef shark has a value between US$13,000 and US$40,000 (compared to a one-time value of US$50–60 for a dead shark).[14] This practice has drawn controversy, as opponents argue that the sharks may learn to associate humans with food, increasing the chances of a shark attack, and that the removal of reef fishes for bait may damage the local ecosystem. Conversely, proponents maintain that shark feeds contribute to conservation by incentivizing the protection of sharks and educating people about them. Thus far, there has been little evidence that shark feeds have increased the risk of attack in the surrounding area.[8][15] Shark feeding has been outlawed off the coast of Florida, but continues at other locations in the Caribbean.[4]
The grey reef shark has a streamlined, moderately stout body with a long, blunt snout and large, round eyes. The upper and lower jaws each have 13 or 14 teeth (usually 14 in the upper and 13 in the lower). The upper teeth are triangular with slanted cusps, while the bottom teeth have narrower, erect cusps. The tooth serrations are larger in the upper jaw than in the lower. The first dorsal fin is medium-sized, and there is no ridge running between it and the second dorsal fin. The pectoral fins are narrow and falcate (sickle-shaped).[4]

Reef Ambassadors are forever just passing through, crossing borders, taking in cultures, and exploring foreign shores. And now you can follow our ambassadors more closely, as we roll out a new monthly film series for 2016, showcasing their adventures in the best waves around the globe. This 10 Episode series will bring you along with our team to far off, exotic locales to iconic surf destinations.
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